The CLUAS Archive: 1998 - 2011


There have been numerous media reports of surges in internet traffic once word was out that Michael Jackson had died. For example, the spike in traffic that hit Google was so out of the norm they thought they were being hit with an automated attack.

Michael Jackson - traffic surge on CLUASCLUAS too saw a surge in traffic as soon as word was out that The King of Pop had passed away. In our case this was due to our 2005 article on Michael Jackson's fall from grace ("Michael Jackson: demon or demonised? Or both?") that Aidan Curran authored. It alone was visited a whopping 1190 times last Friday (see graph, the spike you see is for the number of page views the article had on Friday). A huge increase when you consider, according to our web stats service, that in the year before Jacko passed away, this article was visited an average of 8.6 times a day.

Over the weekend the traffic kept flowing to the article, and by Sunday evening it had been visited a total of 1820 times over four days (see table below). This is just another example of how's focus on optimising its pages for search engines can, when you least expect it, deliver a result.

Visits to Michael Jackson article on CLUAS
Day Visits
Thursday June 25 110
Friday June 26 1190
Saturday June 27 274
Sunday June 28 246
Total 1820


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Nuggets from our archive

2002 - Interview with Rodrigo y Gabriela, by Cormac Looney. As with Damien Rice's profile, this interview was published before Rodrigo y Gabriela's career took off overseas. It too continues to attract considerable visits every month to the article from Wikipedia.