Promenade, a music & technology blog, penned by Eoghan O'Neill.

Promenade traffic surges after Michael Jackson dies

Jun 29

Written by:
Monday, June 29, 2009  RssIcon

There have been numerous media reports of surges in internet traffic once word was out that Michael Jackson had died. For example, the spike in traffic that hit Google was so out of the norm they thought they were being hit with an automated attack.

Michael Jackson - traffic surge on CLUASCLUAS too saw a surge in traffic as soon as word was out that The King of Pop had passed away. In our case this was due to our 2005 article on Michael Jackson's fall from grace ("Michael Jackson: demon or demonised? Or both?") that Aidan Curran authored. It alone was visited a whopping 1190 times last Friday (see graph, the spike you see is for the number of page views the article had on Friday). A huge increase when you consider, according to our web stats service, that in the year before Jacko passed away, this article was visited an average of 8.6 times a day.

Over the weekend the traffic kept flowing to the article, and by Sunday evening it had been visited a total of 1820 times over four days (see table below). This is just another example of how's focus on optimising its pages for search engines can, when you least expect it, deliver a result.

Visits to Michael Jackson article on CLUAS
Day Visits
Thursday June 25 110
Friday June 26 1190
Saturday June 27 274
Sunday June 28 246
Total 1820


Location: Blogs Parent Separator Promenade

4 comment(s) so far...


Re: traffic surges after Michael Jackson dies

I'm just as surprised that it was being read 8.6 times a day before that, to be honest.

By aidan on   Monday, June 29, 2009

Re: traffic surges after Michael Jackson dies

Devils Advocate: whats the difference CLUAS' web traffic assertions and the grossly manipulated ones expressed by Libertas during the Euro Elections campaign?

By Joe Public on   Tuesday, June 30, 2009

Re: traffic surges after Michael Jackson dies

The difference? Simple. Our figures are not manipulated. And in any case we are not trying to claim to be the biggest site in X, Y or Z worldwide. Although we still remain the number one website for Irish Jazz Music...

By eoghan on   Tuesday, June 30, 2009

Re: traffic surges after Michael Jackson dies

CLUAS being compared to Libertas...I don't know whether to laugh or put my hat in the ring for the position of minister of arts, culture and fun please!!

By Idiot Kid on   Thursday, July 02, 2009

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