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Last Post 7/7/2006 10:32 AM by  Una
New Music Tour
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Una
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7/7/2006 10:32 AM
    went to this in Whelan's last night. Verdict: Director are fantastic I have never seen a band go for the commercial jugular as enthusiastically as The Blizzards have If you wear a hat, people will stare at you Corona is too expensive
    Unicron
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    7/7/2006 11:22 AM
    You sure it was the hat? Is this the Nokia tour thing? Very little benefit to the bands playing as they're getting not much money but Nokia get loads of kudos for "supporting new music".
    Gar
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    7/7/2006 11:34 AM
    It's still giving Irish bands a chance to play a showcase gig and reel in more fans. MTV has one coming up too but no Irish bands on it. All of the big companies are getting involved with the New Band angle, Bud are even sponsoring this year's HWCH. It can only be a good thing though if the venues and costs are being handled by these companies, leaving the bands to simply play their set.
    Unicron
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    7/7/2006 12:17 PM
    quote:
    Originally posted by Gar
    It can only be a good thing though if the venues and costs are being handled by these companies, leaving the bands to simply play their set.
    I'd be interested in knowing precisely how many people show up for these gigs that aren't already fans of the bands in question. Theoretically these things are a good idea but putting aside any lefty "selling out" arguments I'm not sure how much value there is on doing such tours. Even the MyFestival thing, and perhaps Dromed and Benni are in a position to refute me as they played it, but the words I've heard it described as was "poorly organised, poorly advertised, poorly paid" and in my own opinion it was entirely unneeded as any of those bills could have been put together by the acts themselves and been just as successfull. Bud's involvement in HWCH and it's benifit to the bands hoping to be on the bill for it seems to simply extend to the applicants not having to fork over twenty whole euro as an application fee.
    nerraw
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    7/7/2006 12:36 PM
    How were The Marshalls? Saw them in Whelans and they were awful. Bunch of pretty boys with guitars complete with rock star poses
    milkman
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    7/7/2006 12:49 PM
    do bands need to have sponsored tours? why don't they just organise one themselves? why tour around under a company banner? i don't get it. with hard work and decent bands most tours can be great, and don't nokia don't need to give them a few quid for ads.
    Una
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    7/7/2006 2:13 PM
    I missed the Marshalls, but I'm going to go see them first thing tomorrow morning at Oxegen so I shall report back.
    benni
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    7/7/2006 2:43 PM
    quote:
    Originally posted by Unicron
    Even the MyFestival thing, and perhaps Dromed and Benni are in a position to refute me as they played it, but the words I've heard it described as was "poorly organised, poorly advertised, poorly paid" and in my own opinion it was entirely unneeded as any of those bills could have been put together by the acts themselves and been just as successfull..
    Hmm yea thats a good point Unicron. I guess with a gig organised by myspace - what with a large portion of myspace's use being for bands now just as much as 'friend networking' if you will - there is the idea that there will be good promotion which is what every band wants in essence - and in fairness there was a good chunk of the audience there that had never - and probably never would have - seen us before and have since been in contact sayig they enjoyed the gig blah blah. The claim of bad promotion was true tho in my opiion - very little in way of posters around etc - and only the odd mention of the gig in listings n so on. I guess they probably thought the reach of myspace was strong enough and the site itself was good enough promotion etc...
    Una
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    7/7/2006 3:20 PM
    I don't think it was badly promoted, becasue it still sold out. It was just promoted in a different way. What's the point in having s**t loads of posters and ads everywhere when the people who see or hear them still don't come to the gig? MyFestival was a MySpace festival so it was promoted on MySpace. I saw three bands that night that I wouldn't have seen otherwise, and basically, I thought it was great. But Nokia? Hmm, don't know, don't care. Ireland is just going down the inevitable road of 'integrated branding' ala stateside gigs. Hopefully gigs won't turn into a giant f**king billboard ala US festivals. Although if it means bands getting more gigs and more people seeing them then, hey, what the hell. If you're dumb enough to go to a gig and then run out and buy the product that sponsors it as opposed to the record of the band that played it then, well, you know, insert witty putdown here.
    bonzo
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    7/7/2006 3:22 PM
    quote:
    Originally posted by Una
    went to this in Whelan's last night. Verdict: Director are fantastic I have never seen a band go for the commercial jugular as enthusiastically as The Blizzards have If you wear a hat, people will stare at you Corona is too expensive
    What does this mean? I have never seen a band go for the commercial jugular as enthusiastically as The Blizzards have
    Una
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    7/7/2006 3:28 PM
    by 'going for the commercial jugular enthusiastically' I mean that their songs are really written like radio hits. Hooks flying all over the place, plenty of cliched oohs and ahs, even a bit of ripping off in parts I thought. It's all quite blatant, if catchy. Of course, I could have just said all of that in the first post, but it wouldn't sound as snappy.
    Pilchard
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    7/7/2006 4:12 PM
    quote:
    Originally posted by Unicron
    Is this the Nokia tour thing? Very little benefit to the bands playing as they're getting not much money but Nokia get loads of kudos for "supporting new music".
    well, given that una didnt call it the Nokia New Music tour meant it obviously didnt have the desired effect the sponsor is looking for its hard to judge exactly WHAT people on both sides think they get from this. for nokia, its probably association with four bands who might just break big. for the bands, i'd say it was a tour which didnt cost them a lot of money and may have brought in some new fans. i'm all in favour of multi-band tours cos it means more money for your buck, that said, i hadnt heard much (if anything) about this so i think nokia (or the bands) need to sack their PR people it will be interesting to see how Hard Working Class heroes get on with Bud Rising. Anyone i know who has had firsthand experience of working with Bud Rising always describe them as a nightmare, whereas HWCH were always bang on. That will be one to watch. But lets not use it as a stick to beat HWCH. They obviously saw huge benefits in taking Bud's cash. The lack of an entry fee for bands may be a small gesture on a band by band basis but it adds up if you have 1000 bands applying.
    Unicron
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    7/7/2006 7:23 PM
    quote:
    Originally posted by benni I guess with a gig organised by myspace - what with a large portion of myspace's use being for bands now just as much as 'friend networking' if you will - there is the idea that there will be good promotion which is what every band wants in essence - and in fairness there was a good chunk of the audience there that had never - and probably never would have - seen us before and have since been in contact sayig they enjoyed the gig blah blah. The claim of bad promotion was true tho in my opiion - very little in way of posters around etc - and only the odd mention of the gig in listings n so on. I guess they probably thought the reach of myspace was strong enough and the site itself was good enough promotion etc...
    If you don't mind me asking, what sort of online promotion did Stagger Lee get out of it? Was there linking to songs by yerselves on the site for the festival or was it just a case of MySpace going "we're having a festival in these cities because we're super cool and part of the simpsons/family guy wing of Newscorp and not the Fox News/Times/Sun part and by the way here's a list of some bands that are playing"? Also who booked those gigs, was it done in conjunction with some local promotor or did Tom scour MySpace looking for bands he liked?
    Una
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    7/7/2006 8:19 PM
    "for nokia, its probably association with four bands who might just break big." I don't think so. I think for Nokia it's about having their brand on something that a certain demographic they want to target will see.
    markyedison
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    7/8/2006 12:58 AM
    quote:
    Originally posted by milkman
    do bands need to have sponsored tours? why don't they just organise one themselves? why tour around under a company banner? i don't get it. with hard work and decent bands most tours can be great, and don't nokia don't need to give them a few quid for ads.
    i've never done one of these sponsored tours or gigs but i would presume that if it is sponsored by a company then they will cover the cost of hiring the venue, promoting the gig and getting the p.a. the cost of these and other things may be a pittance to the company sponsoring but can mean a great deal to the bands, especially if they are skint. talent don't pay the bills......sadly.
    benni
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    7/8/2006 10:51 AM
    quote:
    Originally posted by Unicron
    quote:
    Originally posted by benni I guess with a gig organised by myspace - what with a large portion of myspace's use being for bands now just as much as 'friend networking' if you will - there is the idea that there will be good promotion which is what every band wants in essence - and in fairness there was a good chunk of the audience there that had never - and probably never would have - seen us before and have since been in contact sayig they enjoyed the gig blah blah. The claim of bad promotion was true tho in my opiion - very little in way of posters around etc - and only the odd mention of the gig in listings n so on. I guess they probably thought the reach of myspace was strong enough and the site itself was good enough promotion etc...
    If you don't mind me asking, what sort of online promotion did Stagger Lee get out of it? Was there linking to songs by yerselves on the site for the festival or was it just a case of MySpace going "we're having a festival in these cities because we're super cool and part of the simpsons/family guy wing of Newscorp and not the Fox News/Times/Sun part and by the way here's a list of some bands that are playing"? Also who booked those gigs, was it done in conjunction with some local promotor or did Tom scour MySpace looking for bands he liked?
    We didnt get any directly - but the night itself did and then with us being mentioned on the page as one of thee Dublin acts people who didnt know us beofoe had a chance to go straight to our account and check us out. Dont have a clue of the bookin side of it. Anyway we didnt dwell on it - it was just another gig that we didnt have to pay for backline and where we knew we'd be playing to a different kind of crowd.
    Dromed
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    7/10/2006 9:25 AM
    THe William Morris agency was the hired agency to book the bands and they approached each band directly asking them to play. There was no pay for the gig but no cost either and obviously the online coverage on MySpace was helpful in getting new people to view your page. I went on to the MyFestival section and came across a few new bands across the waters I hadn't heard much of before.
    milkman
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    7/17/2006 10:20 AM
    well, i don't think thats entirely true. for example - Lupus music ran one gig - the village gig. anyway, don't the new signed irish bands have the money so they don't have to do these things? this is what i wonder. i can understand independent bands doing nokia tours or myspace gigs, they need all the help they can get, but the signed bands should be distancing themselves i would have thought.
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