Promenade, a music & technology blog, penned by Eoghan O'Neill.


Nailing traffic with 10 years of links

Jul 14

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Tuesday, July 14, 2009  RssIcon

It's common knowledge that securing links from other websites plays a key role in getting your website's pages into major search engines. CLUAS has been steadily attracting links over its 10 year lifetime resulting in a steady stream of people visiting CLUAS via these links and also - more importantly - ensuring we have an excellent ranking in the search engines. For example we have, for years, been the number 1 result for people searching 'Irish indie music' (and bizarrely also for 'Irish Jazz music'). But such searches are only the tip of the proverbial iceberg. CLUAS receives a very considerable amount of its traffic from search engines thanks to - literally - thousands of different 'long tail' searches done by users each month.

So why does CLUAS rank above other Irish music websites when it comes to so many search phrases? There is a complicated answer. And a simple answer. The simple answer is: "links, and loads of them". Thanks to something I stumbled upon last week I can now visually demonstrate the "linking success" of CLUAS compared to other similar Irish music sites. I came across a tool made available by "Majestic SEO" (a company offering "Search Engine Optimisation" services) who started to trawl the WWW back in June 2007 and recorded all the links they found. To use their own words they have...:

"...crawled over 96 billion webpages and analyzed almost 697 billion unique URLs and their anchor text to calculate who link to who and with what anchor text."

They allow registered users of their site to compare websites in terms of the number of links they have attracted. The graph below (click on it to see it in higher resolution) shows the number of different domains that the Majestic SEO crew found over the last two years linking to CLUAS and compares it with the links they found for 3 other Irish music sites (, and

CLUAS - number of links it has attracted from other domains
Click to see graph in higher resolution

It is clear from the graph that CLUAS has attracted links from more domains (i.e. websites) than any of the other sites. This massive repository of sites linking to us is, if you ask, me a key signal used by the search engines when they decide to rank CLUAS above other websites. Building such a eco-system of links sure takes time, but we can vouch for the fact that once it is done the impact is considerable (and occasionally surprising...).

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1 comment(s) so far...


Re: Nailing traffic with 10 years of links

You are right in thinking that inlinks may be the single most powerful factor in SEO. Website optimisation is a complex industry, but having some SEO knowledge can help make a site findable (and, consequently, profitable).

This is something that most musicians are not aware of, so I created some introductory info for bands who want to develop their own sites that might actually be found by fans - check it out at

It's a small piece of the puzzle, but every little helps...!

By Dan Foley on   Tuesday, July 28, 2009

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