Promenade, a music & technology blog, penned by Eoghan O'Neill.
Promenade
May18

Written by:eoghan
Friday, May 18, 2007 

Jeff Tweedy WilcoThe latest email newsletter from Wilco has had me a bit perplexed ever since it hit my inbox.

A few lines in we’re told we can expect a “slightly serious tone (in) this note”. Okay. I put down the cornflakes. These guys now had my attention.

Reading on they invite us to listen to a stream of their new album ‘Sky Blue Sky’ and then to “take a moment to reflect” on the “dynamic” between themselves and their fans. There follows a riff about how some fans have lamented the “somewhat sad state of the music business” and have been asking Wilco to “consider changing the way (they) do things” and the band tell us they have refused to do so.

With that out of the way they then ask us to “go out next week and do the right thing for Wilco… and buy the record”.

I don’t know about you but I simply don’t know why a band as well established as Wilco with a solid, passionate - often obsessive - fan base thought it necessary to basically beg their fans to go out and buy their latest release. It’s true that some reviews of advance copies have varied from less than gushing to 'good but not their finest hour' but that’s not something likely to scare off your typical Wilco nut, someone who will be fully aware of the many layers a Wilco record typically has that need repeated listens to reveal.

The most likely explanation here is that Wilco fear MP3s of the album floating about the place will impact the sales. But it is that very scenario that really throws me. Hear me out.

A few years back Wilco put free downloads of the complete Yankee Hotel Foxtrot album on their website while they sorted out which label was going to release it. Tens (if not hundreds) of thousands of fans downloaded the album and – when it was finally released - many of us (myself included) went out and actually bought the album. And before you could say “I am trying to break the bank” it was the biggest selling album of Wilco’s career.

Roll on 2007 and Wilco seem to have done a complete U-turn and are - if we read between the lines of this begging letter - now in fear of MP3s. What’s going on? Why the shift? Maybe pressure from the record company (the quite excellent, often adventurous and in-for-the-longhaul Nonesuch label) to massage their fans into action in this way? Personally, I doubt it (and if there was such pressure Wilco surely would have resisted, if you think back to the ‘Our way or the highway’ attitude they took with their former record label when they asked for Yankee Hotel Foxtrot to be re-recorded).

So all things considered, I for one am perplexed as to why they thought they needed to do this. If any one has insights into or ideas on this do please throw them into the comments below.

Tags:

6 comment(s) so far...

Re: Wilco's Begging Letter

Was the statement signed by the band? It really gives the wrong signal about their confidence in the album (even if it's in fact re: MP3s, as you suspect)

As you said, a strange one - especially for Wilco. I'm not a Wilco nut but I bought a ticket for their upcoming show here in Paris (sorry, Irish Wilco fans!) because they're such an interesting prospect - they would certainly be a band with a healthy walk-up audience.

Likewise for their records - I would have thought that Wilco could count on more than their devoted fanbase to buy the album.

By aidan on   Friday, May 18, 2007

Re: Wilco's Begging Letter

Aidan, I went back and checked the email and it is signed "the Wilco HQ staff" which - of course - suggests it is not the band. But, on the other, in the 3rd paragraph of the newsletter they explicitly state that "'we' means the band, first and foremost" (when talking about the expending of time, energy and other resources to nurturing the "dynamic" between the band and its audience). Whether 'we' means that for the whole newsletter is debatable. In any case, the band's handlers/management (likely candidates for who drafted the newsletter or at least endorsed the text) must be as aware as anyone of, for example, Yankee Hotel Foxtrot being a hit despite the fact they made the whole album available for free download on the WWW before its CD release).

By eoghan on   Saturday, May 19, 2007

Re: Wilco's Begging Letter

Can we see the full thing eoghan? Just out of curiosity.

By Peejay on   Saturday, May 19, 2007

Re: Wilco's Begging Letter

Peejay, here's the full text of the newsletter:

Subject Line: "A Modest Proposal (from Wilco HQ)"

Greetings to you all from the east coast branch -- where we've been burning the midnight oil for months getting ready for May 15. And it is finally upon us.

By now, you know that next week is the official release date of Wilco's 7th album (or 9th depending on how you count). Hence the slightly serious tone of this note. Tuesday, to be precise, marks the US release of Sky Blue Sky on Nonesuch Records. If you haven't had a chance to listen to the on-demand stream, by all means click here and take it for a spin. We're pretty sure you'll enjoy the ride.

But once you've done that we hope you'll take a moment to reflect (see, I told you this was serious) on how this dynamic has worked over the years -- the dynamic between us and you. We (and this "we" means the band, first and foremost) expend a lot of time, energy and other resources trying to make this something you are not just a witness to, but a participant in and we genuinely hope you can feel that.

We've been asked many times if we'd consider changing the way we do things, usually by people who are convinced we'd be more successful if we did. And either out of stubbornness or something else, we keep refusing. Instead, we just do what we do and somehow it all works. We continue to make lots of music available free to all in the road case, continue to allow taping/photos at shows, and basically just try to keep the things we do charge for of a quality that make you feel like you got a bargain. You know, mutual respect and all that. We like the way it works... a lot. We really do believe in trying to keep as much of it as free and open as is humanly possible. That seems pretty obvious... but somehow it remains a slight novelty in the modern day music business. So much so that people continually mention it in their stories when they write or speak about the band or the somewhat sad state of the music business.

Anyway, what we're getting at here is that right now we need you to participate in a way that is part of what has made this nice little story work. We're actually asking you to please go out next week and do the right thing for Wilco. That is, vote with your feet and prove the band's faith well-placed and buy the record. It's available from Tuesday at all kinds of retailers everywhere. Ask for it by name. It's also available here, and for those of you who are more digitally inclined, here.

Okay, enough campaign speeches. You get the message. And we trust that you'll act on it as you always have. Other things on this week's extremely busy agenda...

This Saturday (May 12) Wilco are in Minneapolis performing on A Prairie Home Companion. It's on too many stations to list... many NPR affiliates as well as XM, Sirius and online here. Note that there are also some tickets left for the show so if you're in the North Country and wanna check it out click here. It's gonna be fun. On Tuesday (May 15, release day) it's New York City where they'll be musical guests of David Letterman. Check your local listings. After that it's on to the UK, then the continent, and finally back to the States in early June with a US tour to start soon thereafter. Dates and ticket info here. If you live west of the MIssissippi, fear not... the band head that way later in the summer. So be patient, okay? Oh and one last thing, both London Shepherds Bush Empire shows will be streamed live on 20/21 May via Wilcoworld. Info in the Roadcase.

That's all folks. Tune in, turn on, and um, buy stuff.

yours with the usual loving embrace, the Wilco HQ staff.

By eoghan on   Saturday, May 19, 2007

Re: Wilco's Begging Letter

Thanks eoghan. It's odd. As you've said, club newsletters go to the devoted fans, so they're just preaching to the converted really.

I don't really know anything about American radio but I can't really see Wilco making a more commercial impact with this album, despite the obvious attempt to reach a wider audience. Seven albums in I think their time to break the mainstream has come and gone.

But so what. Do they suddenly care?

Maybe Nonesuch aren't the progressive, forward thinking record label people think they are, and after releasing an album with 10 minutes of light humming, maybe they're starting to put some pressure on Tweedy and co.

By Peejay on   Sunday, May 20, 2007

Re: Wilco's Begging Letter

I think you all have missed the point of the email, which was that Wilco are under pressure from their label to NOT make their music available on the web, NOT to allow taping at shows, etc. But the band WANTS to continue allowing their music to circulate electronically, and they only way they can do so is if it doesn't hurt record sales. So the point of the email was that they weren't going to try to cut back on electronic copies of the record, or sue anybody who downloaded it, but were asking fans to hold up their end of the deal. Sounds fair to me.

By JS on   Wednesday, May 30, 2007

Your name:
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
Enter the code shown above in the box below
Add Comment   Cancel